TTI | TOTAL TERMINAL INTERNATIONAL
Strategic brand refinement for TTI Algeciras, a leading semi-automated terminal.
The company needed a conservative, low-impact update to refresh perception internally and signal progress without disrupting its highly traditional ecosystem. I led a full technical audit, adjusted the logo and color system with precision, unified inconsistent applications, and delivered a refined identity aligned with TTI’s future transformation roadmap.
TTI needed to modernize its brand without creating disruption. Their clients are conservative and expect visual continuity, but internally the team wanted to communicate progress, renewal, and a forward-looking vision. The existing applications were inconsistent, technically flawed, and fragmented across departments.
I performed a detailed audit of the brand’s entire visual ecosystem: logo construction, color values, typography, digital presence, and operational applications.
Through incremental, invisible-to-the-public adjustments, I defined a strategy for a “conservative modernization,” focusing on technical excellence, consistency, and visual coherence.
Scope of Work
- Audit of the existing visual identity and its applications.
- Refined the logo and color system.
- Unified the entire visual ecosystem to ensure consistency across digital and physical touchpoints.
- Developed updated brand guidelines and implementation tools for internal teams.
- Directed the rollout across uniforms, signage, corporate materials, and digital channels.
