Green Energy Hub brings together key players in the emerging green-hydrogen landscape of Southern Europe. The project required a brand that could align multiple companies, communicate neutrality, and present the initiative as a high-potential European energy cluster. I led the full strategic and creative development, building a scalable identity that balanced technical rigor with collaborative ambition.
The target of this project is design a non-competitive identity for a port-driven initiative that must appear collective, neutral and internationally credible. The brand needed to unite independent companies, speak to European institutions, and avoid the visual dominance of any single stakeholder.
Led full brand strategy and positioning
Defined tone of voice and communication framework
Directed the visual identity system
Delivered full brand guidelines and executive presentations