Bonni is an artisanal Italian gelato brand developed from the ground up for the Costa del Sol. Its founder, originally from Italy, spent years as a flavor developer and consultant for prestigious gelato brands across Europe — studying how taste evolves culturally from one country to another, how sweetness, texture, intensity and ingredient preferences shift between regions and traditions.

Bonni marks his transition from consultant to creator. Leaving behind his role advising other brands, he set out to build a physical gelato space centered entirely around handcrafted production, carefully sourced ingredients, and original recipes developed under his own standards.

The branding project began with extensive market and visual research. The challenge was not to create another premium-looking gelato brand, but to position Bonni as something more credible, refined and culturally rooted than the typical “Italian-inspired” competitors surrounding it.

The resulting identity balances contemporary Mediterranean aesthetics with the warmth of traditional craftsmanship. Rather than over-romanticizing Italian culture, the visual language focuses on restraint, ingredient quality, sensory sophistication and product confidence — elevating gelato from an everyday dessert into a curated gastronomic experience.